AR Book for children?
Around 2015-16 when almost anyone were able to create image target triggered AR experiences with Unity and Vuforia. We have seen many Augmented Reality book concepts. All the geeks included us, were thinking this is the future of reading, but the truth is, there are very few successful AR book companies.
Okay, lets go into detail, and explain the why:
- How many eight year old did we saw with Samsung S7 or iPhone 6-7 in 2015? The target audience had way lower end devices than it was needed for a quality product.
- A 20-30 page book needs a large number of 3D content if you want to tell a story. Most of the AR books are not story based, and the publishers were thinking a walking spider a glittering pony with clumsy animation is entertaining. They are boring, I'm sorry in case I hurt someone's feeling, but those who made these books have no idea about entertaining children. For 20-30 pages you need at least 20 minutes of animations, minigames, and not only AR content. If you are wondering how much does it cost, just google the production cost of an animated short movie.
- If we can agree, it is an expensive thing to create an AR book, we don't have to wonder why we can't find quality AR book in Finnish or Hungarian or any other language rather than English. Also this is the reason why an average person hasn't met any AR book in his/her entire life, despite we are writing 2021.
Maybe I should have started this writing, that we are creating a story based, almost sandbox like AR book for children where the environment is reactive and nothing is boring. We are implementing many minigames, and everything we do, each little tasks are connected to one storyline, what is the most important thing.
What you can see here is a VIP demo, please ignore the quality of the printing. We made this during a lockdown where all the printing shops were closed...
WebAR case study
"No shop Santa, because of the Covid19" - okay, we expected this coming, and this is the reason we created a WebAR Santa that was running on mobile, casted on tv screens, and we printed screenshots.
Pretty easy, isn't it? Almost too easy, but the result is: hundreds of photographs taken each day, and happy children everywhere.
In 2020 the shop Santa tradition was taken away from us, because of the Covid... Since we had less than a month to figure out something that brings back the magic of Santa, we decided to use a simple WebAR technology, and we could focus mostly on the character and the animation. The bound between the content and the user is the most important in every kind of virtual experience. Children don't care about technology, they just want magic, and that is a good thing. We could have done a more sophisticated solution with Unity or Unreal, but time was ticking and there was no room for delay.
Other AR Experience we created next to the Santa character is an Origami Santa and Tonttu with WebAR tutorial. At KCityMarket Seinäjoki 6000 pieces of origami paper were given to customers. Imagine thousands of households where your flyer is not immediately thrown out, instead of landing in the trash it takes part of the Christmas decoration. Customers were posting images, entered a contest with the origami. It was fun, and it proved us that a piece of printed paper still has value in marketing.
Our client Matti liked the Origami Santa design, and together we decided to use it also as decoration.